As participants truly open up and freely share feelings/perceptions upon the subject as per their experiences. In it, participants get involved in the brainstorming activity which leads to generating ideas. Focus groups are recommended when the client wants to gain multiple perspectives, unfiltered feedback of a large group. Because 8 to 10 people have different mindset related to a topic which is why it is more likely to cover all aspects when you want to find similarities within your product.
It’s the human tendency to think of what can go wrong than what will be right. You can also get general agreement on a specific feature or decision. Explore consensus or lack of: If you want to inspect a topic from all the aspects then It is good to use focus group.The advantage of having a minimum of 7 to 8 people in a group is that everyone can provide feedback explaining where they are lacking while using your product.
In a focus group, participants don’t get enough time to explain their thoughts in detail due to the shortage of time. While in one to one interviews, one may want to go deeper and can start sharing their experiences related to the topic, which will result in a waste of time, if you don’t want to have detailed discussions on it. If you want to discuss a topic and get to know others opinion about it then this is the best approach.
It is a research method used to gather feedback and opinions from customers. They are typically used to gauge opinion and gather information from users about products, services, and features before they have been developed.
Each person in the group is encouraged to participate in a discussion which is pre-planned by a researcher and is guided by a facilitator. Focus group Vs One-On-One interview Focus Group Discussionsįocus groups are a research method used to gather feedback and opinions from customers.